Investors increasingly want more than good returns – they want to do good, too, with women and millennials most likely to buy products that seek to save the world, according to a Swiss bank.
UBS, a global financial services company, said banks needed to create so-called impact investing products, which further global development goals by supporting sectors such as clean energy, education and healthcare. “The United Nations Sustainable Development Goals identified a funding gap of over $2 trillion a year for the next 15 years that will only be filled by large scale business and investment,” James Barrow, head of impact investing at UBS, said at a breakfast briefing with reporters.
The U.N. goals – set in 2015 – bind nations to improve lives in all countries by ending poverty and hunger, fighting inequality and conquering climate change. But with many governments short on cash and long on commitments, UBS said other sources of funding were vital to meet the U.N. shortfall.Philanthropy is one option, private investment another.
The Gates Foundation is one of the world’s richest philanthropic institutions and has $40 billion – 2 percent of what UBS think is needed to plug the U.N. shortfall. The foundation puts money into areas such as health, sanitation and agricultural development in developing countries with the goal of creating more healthy, productive lives. As to smaller investors, UBS said women and people born between the years 1982 and 2000 – so-called millennials – were driving the shift into investing with a purpose beyond profit.
The number of global impact investing funds created before 2004 totalled 31 – by 2016 that had risen to 420, according to ImpactBase, a website that lists impact investments. Fund managers are also reporting higher levels of interest about impact investing, according to a 2017 report by the Global Impact Investing Network. Barrow said millennials were more interested in sustainable living and this ethos informed their money decisions. “Similarly, all the surveys are showing that women have a higher affinity for sustainability in investment and business,” Barrow said.
Women hold 30 percent of global private wealth, according to a report by Boston Consulting Group, a U.S.-based management consultancy. It expects women’s wealth to grow 7 percent a year, which Barrow put down to the rise of female entrepreneurs.