For more than four years, McDonald’s has been traversing a long and arduous path to produce “sustainable beef” in its sprawling global supply chain.
Now, it’s looking for solutions right under its feet.
The fast-food giant is embarking on a small but potentially significant project to measure and analyze the ability of cattle farming to sequester carbon in soil, using a style of grazing called adaptive multi-paddock — AMP, for short. If it works, it could transform the way McDonald’s ranchers raise cattle and produce beef — while avoiding the release millions or even billions of tons of greenhouse gases into the atmosphere.
More at Green Biz